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The web site states the following, "ACHILLEUS DE CRUZ LIMITED - from LONDON, one of Europes leading exporters and graders of used clothing and used shoes." We noticed that the web site also said " WELCOME TO ACHILLEUS DE CRUZ LTD." It also said " Your one-stop supplier of used shoes and used clothes. We are a 100 British Used Shoes - Used Clothing Company based in London, England. Our company ranks amongst the top sellers of used shoes and used clothes in terms of volume in Britain and Europe. Our goods are ready to be transported to our clients in all over the world. We are one of a handfu." The header had Used Shoes Supplier as the highest ranking optimized keyword. This keyword is followed by Used Clothes Supplier and Used Shoes Supplier from UK which isn't as urgent as Used Shoes Supplier.